Check out this great podcast on headline writing in the digital age from ProPublica.
The ways online news has changed headline writing. (11:57)
How headlines are written and approved at The Times. “The essence is the key, and the tone is the
” Massey says, noting the “restrained tone,” that is The Times’ hallmark. “It’s not ‘bloodbath,’ and
” he says. (2:16)
Tips for writing clear, engaging headlines: “You have to write the headline on the story that’s there,” Massey says. “You can’t, sort of, write the headline on the story you wish were there.” (15:47)